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Inflation Busting Maths
15th March, 2024

I need some help this month, I have a new theory, I won’t keep you reading for long, but feel free to correct me if I am wrong. Inflation is the bain of our current economic life, I struggle to resist the constant urge to up prices. In a world where everything seems to be […]

Content Writing for Your Website
29th February, 2024

It’s a leap year and so I thought it time to write the first Blog of the year. 600 words, set to a formula, add some sub-titles, keyword it up and we should be good to go. What a load of baloney and if this is how you treat your customers, oh dear oh dear. […]

A Lack of Vision for Your Website
15th December, 2023

There’s something very missing these days for websites in general, Vision or lack of. So what am I on about? The question of what more you can do for marketing regularly crops up. It is established that Marketing is separate from Sales and many companies will now have a head of marketing. In the digital […]

Brand or Not to Brand Advertise
17th November, 2023

What do I know about Brand Advertising? So the question this month is to look at whether it is worth brand advertising or not. It’s not actually that much of a difficult a choice and the answer is almost certainly going to be Yes. So the first thing you’d expect is that if you type […]

Content Content Content
26th October, 2023

This month I want to talk about Content, Content is King as they say, but the difficulties are compounding and it is only getting worse. There was a time when clients would spend an afternoon writing a lengthy Microsoft Word document detailing the Various Pages they wanted on their website and filling in nice little […]

Observations on GA4 – The New Google Analytics
14th September, 2023

There is a lot that is different about Google Analytics and these observations just highlight some interesting areas that we should be looking at to get more out of reporting. All reporting needs to lead to one key outcome – actions. Too often a report is glanced at or even ignored, people and services spend […]

Privacy Madness
18th August, 2023

Okay, we’re facing a Privacy Madness situation here, I’m going to have a whinge and I am going to complain, there is nothing else for it. Our big tech and our governments are currently way off the mark in protecting us from essentially ourselves, or as they might like to put it nefarious purposes. What’s […]

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