This is a Guest Post written by Anna Foster from Top 10 Website Hosting
It’s 2020 and everyday internet browsing is the norm for many people around the world. To satisfy your audience’s need for carrying out internet-based tasks like browsing, shopping, and researching, you need to make sure your website is fast enough to keep up with user demands.
There has been much research conducted to seek the relationship between an internet user and website speed. There are now solid statistics that confirm website speed is a crucial influencer on user satisfaction, website SEO, conversions, and business reputation.
The guys over at Top 10 Website Hosting have gathered the most important statistics and created an infographic to show you just how essential speed has become.
Statistics From The Big Players
There are lots of stats emphasising the need for fast site performance. But it’s not just the little guys that can suffer. Interestingly, these stats indicate that even big companies aren’t immune to the consequences of a slow-loading site.
Etsy is just one example. They added 160KB of images to their mobile website – which would have inevitably impacted its speed – and experienced a 12% increase in their bounce rate. Another example is YouTube. They launched a “lighter” version of their website and saw a significant increase in traffic throughout areas with poor internet access, such as Africa and Siberia.
And, even giants like Google are impacted, losing 20% of traffic for every additional 100 milliseconds it takes for a webpage to load.
Optimising Speed For Conversions
Conversions are what every business strives for. Without conversions, there’s no profit! When a website performs poorly, its conversion rate will be negatively affected. 1 in 5 consumers leaves their shopping carts because the process takes too long. Additionally, pages that load in 5.7 seconds have a typical conversion rate of 0.6%, while pages that load in 2.4 seconds have a typical conversion rate of 1.9%.
Nearly half of customers/consumers (47%) expect their webpages to load in 2 seconds or less. And, the faster your website, the more pages your traffic will visit.
There’s no doubt that the faster your website is, the more success it will achieve. If your site is slow to load, take the time to optimise its speed so you can decrease your bounce rate, improve your SEO, get more conversions, and encourage brand loyalty.
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