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UTM Links and Meta/Facebook Ads
28th March, 2025

I just wanted to spend a moment considering the best way to track Meta Ads on Google Analytics and other Tracking Services. This is a huge bone of contention as many advertisers simply do not attach any importance to this topic at all. It somewhat astounds me that business or website owners desperate for some […]

Incremental Updates – The Way Forwards
14th February, 2025

SEO is the foundation of all web marketing, probably true, bit like saying Apple OS or Microsoft Windows is the foundation of all computing. But how do big companies like Google, Microsoft, Apple and even Meta keep us moving forwards? I’ve often wondered if at Microsoft HQ they are using Windows 19, while we’re still […]

Analytics, Record Everything, Track Everything
16th January, 2025

In today’s world Privacy is just about gaining the upper hand, securing your data from monolithic corporations that sell your data to their advertisers is just about doable, but what of us normal website owners, just trying to get a few visitors and maybe the odd enquiry to two. How do we grow our website […]

December 2024 Round Up
18th December, 2024

What a year and what a time it has been, a real rollercoaster, except it hasn’t, the hard work pays off, but it’s a slow steady curve. Whenever friends or family ask how business is, it’s a straight line, we’re running to stand still, cautious optimism or misplaced hopefulness. At the end of the it […]

Marketing when you’re Busy
14th November, 2024

How often does one feel like they are running to stand still, I am looking at the pros and cons of marketing when you’re busy. The order book is full, stock is running out, it’s Christmas and you literally cannot keep up with demand – what do you do? It’s a constant problem we face […]

Service Updates: New Government
30th June, 2024

Staggeringly, it’s been 20 months since we last looked at our pricing and even in October 2022 – most prices stayed the same, in fact much our pricing has not risen since before COVID and that was now a long time ago. But we thought – new government – new reality – new prices. We […]

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