Did you even know Google actually update the way their Search Engine works? It’s a bit like upgrading your computer or just about anything else these days. So yes Google have announces a massive change in the way they rate websites, in their constant quest that the right website shows up depending on what you are searching for.
Example – it’s been reported that eBay traffic is down between 50-80% – that’s a big problem for them.
Two snippets for you if you are interested:
- Here is a list of Winners and Losers. www.cheapflights.com is down 33%, but www.goodhousekeeping.com is up 250%.
- Here is a tool that can see how much your website has been effected by these changes. http://panguintool.barracuda-digital.co.uk/ – if you have access to your website stats then this can show you more of what is going on.
There is a concern across the net that – as with all previous updates – it’s aimed at removing low level and low quality pages from its search results. It is specifically aimed at websites with poor quality content from working their way into Google’s top search results.
To make sure that this doesn’t effect any of our clients, these steps we will be re-emphasising on.
- Writing high quality original content
- Clean & well-structured design and navigation of the website
- Keep Meta Data unique and relevant to the page
- Post fresh content on the website (Blogposts)
- Increase Social Media efforts – Google consider this as a strong signal that your content is high quality
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