Christmas will be past and probably New Year as well, yet I am writing in mid December.
So the Tip of the Month, forward website planning and flexibility, I really am not joking when I speak of the complexities of websites, their creation and their sophistication; integration with Twitter, LinkedIn and Facebook is now defacto standard. Analytics, Adwords and Google Services are also pretty much automatic, so although your website may appear to be simple there is a lot more under the hood these days. But I digress, Companies and people who do well are those that make the most of Christmas, Valentines, Easter, Summer sales, Halloween and all the social events that brighten our lives in-between. But to make use of these we must always be at least 1 season ahead.
This past December too many client called up requesting Christmas newsletters, decorations on their website, cards, email templates. And I suspect too few clients will ask for them to be removed again now.
So I am leaving this message unaltered for you to read to demonstrate the impact of trying to produce timely messages for your clients. It is not easy.
How to solve the problem… I am afraid only pre-planning and referring to previous years will do this. This then brings me onto the next problem… What do you do if you haven’t planned? Maybe I’ll save that for next month! A merry belated Christmas to you all!