eCommerce Archives - NCompass Ltd

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Business Showcase

22nd December, 2025 By Guy Hoogewerf

Is the jury out or in? This article is about getting your marketing right. We, at NCompass, are a one-stop shop for anything you might need for your digital marketing of any business, however big all small. There’s not much we cannot do, from the most basic website to some fairly heavyweight e-commerce options. Our […]

Business Showcase

Where are we with AI?

14th October, 2025 By Guy Hoogewerf

It’s time to write a quick up update on how we can help you with your AI needs. We’ll do it, but we’re not sold. So what is good about AI? First things first, if you’re reading this, you are probably savvy enough to know about AI and you’ve almost certainly used it. You’ve certainly […]

Business Showcase

Let’s Sort out Pay-Per-Click Spend

16th September, 2025 By Guy Hoogewerf

As always – this one is for you, dear client. I know I mostly write nonsense, but recently we’re seeing an increasing shift towards paying for Ads online. It’s like the great unknown is waking up and realising that it’s true what the mega giants have been saying all along, Anyone can do this. I […]

Business Showcase

It’s time to take SEO and Google Ads Seriously

5th June, 2025 By Guy Hoogewerf

Yes, this is about AI and we have to stop pussy-footing around with SEO and Google Ads. Double, Triple or even tenfold budgets if we want to stand a chance in the AI Race. I write these meagre articles for our client base, we manage some 140 websites and carry out the full range of […]

eCommerce

UTM Links and Meta/Facebook Ads

28th March, 2025 By Guy Hoogewerf

I just wanted to spend a moment considering the best way to track Meta Ads on Google Analytics and other Tracking Services. This is a huge bone of contention as many advertisers simply do not attach any importance to this topic at all. It somewhat astounds me that business or website owners desperate for some […]

eCommerce

Incremental Updates – The Way Forwards

14th February, 2025 By Guy Hoogewerf

SEO is the foundation of all web marketing, probably true, bit like saying Apple OS or Microsoft Windows is the foundation of all computing. But how do big companies like Google, Microsoft, Apple and even Meta keep us moving forwards? I’ve often wondered if at Microsoft HQ they are using Windows 19, while we’re still […]

Business Showcase

Analytics, Record Everything, Track Everything

16th January, 2025 By Guy Hoogewerf

In today’s world Privacy is just about gaining the upper hand, securing your data from monolithic corporations that sell your data to their advertisers is just about doable, but what of us normal website owners, just trying to get a few visitors and maybe the odd enquiry to two. How do we grow our website […]