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UTM Links and Meta/Facebook Ads
28th March, 2025

I just wanted to spend a moment considering the best way to track Meta Ads on Google Analytics and other Tracking Services. This is a huge bone of contention as many advertisers simply do not attach any importance to this topic at all. It somewhat astounds me that business or website owners desperate for some […]

Incremental Updates – The Way Forwards
14th February, 2025

SEO is the foundation of all web marketing, probably true, bit like saying Apple OS or Microsoft Windows is the foundation of all computing. But how do big companies like Google, Microsoft, Apple and even Meta keep us moving forwards? I’ve often wondered if at Microsoft HQ they are using Windows 19, while we’re still […]

Analytics, Record Everything, Track Everything
16th January, 2025

In today’s world Privacy is just about gaining the upper hand, securing your data from monolithic corporations that sell your data to their advertisers is just about doable, but what of us normal website owners, just trying to get a few visitors and maybe the odd enquiry to two. How do we grow our website […]

AI Images for your website
17th April, 2024

It’s all work work work for your AI images on your website. I have not spoken about AI before, and, in fact, I’m somewhat dubious about the whole Artificial Intelligence movement, there’s far too much hype and really not a lot of substance. But I shan’t do the usual and dive into the definition of […]

Brand or Not to Brand Advertise
17th November, 2023

What do I know about Brand Advertising? So the question this month is to look at whether it is worth brand advertising or not. It’s not actually that much of a difficult a choice and the answer is almost certainly going to be Yes. So the first thing you’d expect is that if you type […]

Content Content Content
26th October, 2023

This month I want to talk about Content, Content is King as they say, but the difficulties are compounding and it is only getting worse. There was a time when clients would spend an afternoon writing a lengthy Microsoft Word document detailing the Various Pages they wanted on their website and filling in nice little […]

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