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Google AI – We’ve had this battle before
15th May, 2024

Google has announced lots of new innovations in their Search Results and integration with their AI tools – nothing to see here. or is there? SEO’ers are upset, there’s a massive element of SEO driving content creations, and anyone in the SEO game has been recommending their clients to write blogs, articles, updates to their […]

A Lack of Vision for Your Website
15th December, 2023

There’s something very missing these days for websites in general, Vision or lack of. So what am I on about? The question of what more you can do for marketing regularly crops up. It is established that Marketing is separate from Sales and many companies will now have a head of marketing. In the digital […]

Brand or Not to Brand Advertise
17th November, 2023

What do I know about Brand Advertising? So the question this month is to look at whether it is worth brand advertising or not. It’s not actually that much of a difficult a choice and the answer is almost certainly going to be Yes. So the first thing you’d expect is that if you type […]

Observations on GA4 – The New Google Analytics
14th September, 2023

There is a lot that is different about Google Analytics and these observations just highlight some interesting areas that we should be looking at to get more out of reporting. All reporting needs to lead to one key outcome – actions. Too often a report is glanced at or even ignored, people and services spend […]

Business Start-Ups
5th July, 2023

When it comes to Business Start Ups, I am not quite sure if it has become seriously easy to start a business or nigh on impossible, one thing is for sure though you will need every ounce of Internet savvy you can muster. Let’s look at some of the most basic digital trends you will […]

Create The World’s Simplest Marketing Plan
16th January, 2023

How to write the world’s simplest marketing plan, nail this for 2023. Here’s everything you need to do. When challenged with a marketing plan these were the only two rules that were unshakable laid down. Marketing Plans need to be open, inclusive and very very simple. The obvious platform on which to write a Marketing […]

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