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Google Certification and Why It Matters
20th June, 2025

I was a bit shocked, I have access to around 100 Google Ads accounts, albeit that some of them are closed and a few more are inactive. Still, at that time, I remain the only Account Manager that is qualified as a Google Ads expert. I recently retook my annual renewal test and realised that […]

UTM Links and Meta/Facebook Ads
28th March, 2025

I just wanted to spend a moment considering the best way to track Meta Ads on Google Analytics and other Tracking Services. This is a huge bone of contention as many advertisers simply do not attach any importance to this topic at all. It somewhat astounds me that business or website owners desperate for some […]

Google AI – We’ve had this battle before
15th May, 2024

Google has announced lots of new innovations in their Search Results and integration with their AI tools – nothing to see here. or is there? SEO’ers are upset, there’s a massive element of SEO driving content creations, and anyone in the SEO game has been recommending their clients to write blogs, articles, updates to their […]

A Lack of Vision for Your Website
15th December, 2023

There’s something very missing these days for websites in general, Vision or lack of. So what am I on about? The question of what more you can do for marketing regularly crops up. It is established that Marketing is separate from Sales and many companies will now have a head of marketing. In the digital […]

Brand or Not to Brand Advertise
17th November, 2023

What do I know about Brand Advertising? So the question this month is to look at whether it is worth brand advertising or not. It’s not actually that much of a difficult a choice and the answer is almost certainly going to be Yes. So the first thing you’d expect is that if you type […]

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