I was shared a video on Facebook of an Interview with Lee Presson a musician in San Francisco, no big deal so far, but his comments resonated deeply. Here’s roughly what he accused me of:
In the ’50s and ’60s music world, the executive was filled with stuffy overweight cigar-smoking old men… they controlled entertainment and more or less that was it… It was the days of the big Hollywood producers – who fundamentally had no idea that what the sixties were about to unleash.
But they took a punt… these old guys more or less said – let’s see what happens… virtually no market research and they could hardly claim they even liked the music they were listening to.. You only have to watch movies like Bohemian Rhapsody to see what I mean.
However, Lee goes on to suggest that within his Music Industry these older guys a) retired and b) gave way to a younger crowd of so-called experts. Risks were calculated, research was undertaken, but fundamentally the young guys who started out as ambitious coffee boys actually increasingly turned around and said they have the measure of this, they know what young people like. And they made the decisions.
And that is what I suspect I am guilty of… not taking enough Risks, not suggesting client go for it, take a chance, see what happens.
In my defence, I dislike the idea of wasting client money, or even spending it, I started out in an era of try everything – it’s free on the web. But not true any more, half-decent services cost money, unknown Apps or subscriptions can be expensive mistakes, but we would never know unless we tried them.
I am embued with the idea that the web is the wild west of the modern world everyone is in for the quick buck and not too worried about the scams out there.
But we need to know how to take a chance, go with the flow, try something and see what happens.
I get daily emails – have I seen this service or tried this idea. I act as a filter for my clients looking to expand… and of course, I increasingly rely on a world of what I know. But this has to change.
So my commitment to you my clients when taking risks in website design is to be more open about the new ideas to increasingly go with it and experiment and see what happens. Send me your ideas, email me the weird and wonderful offers you receive and I’ll increasingly try to be less judgmental and more willing to ahem spend your money for you.
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