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December 2024 Round Up
18th December, 2024

What a year and what a time it has been, a real rollercoaster, except it hasn’t, the hard work pays off, but it’s a slow steady curve. Whenever friends or family ask how business is, it’s a straight line, we’re running to stand still, cautious optimism or misplaced hopefulness. At the end of the it […]

Content Writing for Your Website
29th February, 2024

It’s a leap year and so I thought it time to write the first Blog of the year. 600 words, set to a formula, add some sub-titles, keyword it up and we should be good to go. What a load of baloney and if this is how you treat your customers, oh dear oh dear. […]

Observations on GA4 – The New Google Analytics
14th September, 2023

There is a lot that is different about Google Analytics and these observations just highlight some interesting areas that we should be looking at to get more out of reporting. All reporting needs to lead to one key outcome – actions. Too often a report is glanced at or even ignored, people and services spend […]

Privacy Madness
18th August, 2023

Okay, we’re facing a Privacy Madness situation here, I’m going to have a whinge and I am going to complain, there is nothing else for it. Our big tech and our governments are currently way off the mark in protecting us from essentially ourselves, or as they might like to put it nefarious purposes. What’s […]

AI Fails with the Wow Factor
10th May, 2023

I was working in Hong Kong when a client invited me into their apartment in a place called Discovery Bay (aptly named as it turned out), he was super excited and quite a short man was hopping about saying I had to see something. the enthusiasm was palpable. He knew I has a vague interest […]

Service and Duty
19th September, 2022

As we remember this week the passing of Queen Elizabeth there’s been a lot of focus on Service, Duty and a certain responsibility to keep one’s word. We do live in a society that all too often appears to be focused on the wrong issues of the day, how much money can we make? how […]

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