It’s only the Web that is going to save you
I am coming around this the certainty, the recent plunges in worldwide markets and financial industries goes on and on. But there is a saviour waiting on the sidelines.
Responsible for it’s own dotcom boom and bust the technology industries are largely bypassing this current downturn, this is not entirely true of course, but technology companies tend to be leaner and meaner and also more competitive than most and as such they should withstand a down turn more easily.
But what of the rest – the old adage goes ‘now is the time to invest in advertising and marketing’ – mop up those banks, buy cheap, it’s all undervalued anyway. How do companies go about this?
This is where the Web comes in – companies making the most of the current downturn will be the ones who are investing in their online presence. Why!
- It is cheap – compared to hiring and training new sales people, a website is quick and easy to update.
- It is accountable – though metrics and measurable results investments online are 100% accountable to ROI – just look at the demise of TV advertising.
- It is fashionable – people are still looking, looking for deals, looking for crazes, looking for interest.
I see financial industry clients paralysed by the current downturn, I cannot understand why, I hear their marketing budgets are frozen, I stop getting their telephone calls. Everything is on Ice… why – now is the time make it happen.
Talking of Ice – the web is of course the main reason companies like IceSave existed, but let’s make no mistake, their efficient, easy to use, professional, secure and reliable website brought them 10’s of millions in account balances… When did you last visit your local IceSave branch. It just didn’t happen like that.
The money is online, and that is where the banks will get it from.