Bloggers – take heart
6th January, 2012
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Do you slightly wonder whose reading your hard work… who is actually looking at your Blog and investigating and even taking things to the next step. Let’s not forget a primary reason for having a Blog is to engage with your customer base.
Fact is most customers won’t be reading your Blog, fact is even those that are subscribed to the Blog won’t read it or the email that was sent or the RSS feed they are following.
I suspect the only two groups who will be reading your Blog are:
- Search Engines and therefore for SEO purposes your Blog is very valuable and
- Random customers/user – people who see the Blog on the home page of your website or newsletter or some other place.
This is very exciting and presents a big challenge to you, firstly though the target is always to gain more subscribers, because even if most don’t read it – at least you’ll be on call if they do want to know more.
However the next opportunity is to get your content read elsewhere. The key difference between a Blog and say the ‘news’ page of your website is that with a Blog you can actually do something with it. That is a massive difference because it means others can feed off your expertise and you can actively go out and get people to talk about it.
Do not think people will come along and say – oh you’re writing some great articles – it’s like waiting for the number 73 – you’ll be lucky if it comes at all.
Instead think how you can republish your news in other places. An example:
www.repost.us – this website syndicates your Blog to other publishers. Even big news websites are looking for content – they need to see and find yours…
Finding these websites that allow syndication of your content is hard to do… and at first might seem daunting a little, but if you can get your articles on 10, 20, 30 other websites – that would be a significant amount of extra coverage you would receive.