The Google Plus Bandwagon
Well I wondered how far Google Plus would go and it’s going all the way… you better get aboard and fast, I can’t put it simpler.
Click on the above image to see it all – but you can clearly see what Google has done… You get a new personal search tool bar, with images and personal results. Then you get lots of info on ‘me’ and then you get some search results.
That’s if you looking your self up… Now if you look someone else you ‘know’ up…
You’re going to find out a lot more about that person activities pretty quickly… whether a personal or business contact you’re going to see a lot about them.
Now if you look up a Google Plus Company…
So what does all this mean you to… well we should re-cap and get acquainted with Google’s core values once again. They simply want to provide the fast way to get you the information you want.
Google Plus is their way of organising data that is most relevant to you personally and that is the key here. Their thinking is simply if you like Cheese then you are more likely to want to; a) find out more about it and b) respond to your friends and contacts opinions about it.
The Google Plus Button
Now we can start to see why the Google Plus Button matters so much… On your website you need a way for people interested in your products and services to show that interest. On the old fashioned Internet they’d do that by calling you up, sending an enquiry or email or even booking marking your websites.
These days – they click a button – a Plus button… done, easy simple. Now all their ‘friends’ know they liked your website, there’s no quibbling, no depth to the interest, just a simple statement that they showed an interest.
But without that button – you’d never know and nor would their friends and nor would their friends friends and so on. The power of the ‘reach’ is massive… it only takes one friends friend to take a modicum of interest and the whole snowball starts again.
Your Opinion Matters
The concept goes further – if you show your interest in something you tell your friends automatically, and when they want to look up their holiday snaps in Turkey they see your name, your photos, your holiday in Turkey and your opinion.
This goes well beyond Facebook’s closed loop sharing of content and data… If you’ve plus’ed a Holiday Brochure website, you put that website in the hands of your friends for whenever they look up Holidays.
So what next:
It fairly obvious you need two things urgently:
1) You need to complete and fill out your Google Profile as much as possible… Personal or Business it needs to be done and done properly. Give people the Information they need to contact you, your website, your Blog and your business.
Go the extra distance and ensure your company has a full Google Page like mine… get on the bandwagon.
2) Get a Google Plus button onto every page of your website – give the power of sharing to your users quickly and immediately and encourage them to make use of it.
Remember – when searching Google people will see their friends activities first. Before your company’s.
I think that is about it – I haven’t even touched on the social media concepts of Google Plus, this Blog is about the effects the latest changes at Google Search will have on your website and business.