Uncategorized

Keeping Up -How to stay on top of things

18th February, 2012 By Guy Hoogewerf

The idea of ‘keeping on top of things’ is an incredibly important concept in terms of the Internet. I cannot stress it enough. Once you’ve started a project you just have to keep going and going and going.

It’s a flaw in the Internet or perhaps is a flaw in Google’s algorithms, if you want to stay on top you have to keep on top of things. This is both urgent and all to often under estimated.

Some examples:

Blogging – I did a series of articles between mid December (6) and January (11) – never has my Blog been more popular, 1500 visitors in January. Having relaxed a bit in February, I’ve lost a third of that traffic.
Client Haxnicks – I can identify a consistent trend between Sales and Blogging, the more blogging the more sales we get – it’s as simple as that.
Social Media – The new measurement for good or bad in Social Media is called Influence. How influential you are matters, when I do lots of Tweeting and Facebook updates – it is noticeable that my Twitter Followers expand, people notice, maybe just a few, but they notice, but if I relax and take a few days off. Pow, I lose that influence.
Client X – We did a huge SMO campaign around September-November – plenty of interaction and activity generating decent buzz – now that it’s stopped the activity has been reduced massively. The core component for this client was Sales – these did not materialise in the form required. But had things been kept going, the question is what would have happened.
SEO – The two core activities that are needed to keep on top are article submissions and link building, these are ongoing month after month jobs, – stop and after just a month or two you can see the results as you drop down the search engines.
Client Skyschool UK – We’ve worked on and off with Skyschool regularly boosting their SEO, we drive it up the Google rankings then pause, it falls and the client returns for a bit more SEO. It’s fine to do this in a patchy on/off way, but it would be better to just keep going.

So how do you ‘keep on top of things’. The core is the Marketing Plan, I now seen others writing about this very subject. If you have even a basic Marketing Plan, then you have something to refer to. It’s a good base to work from. Set your goals, perhaps a timeline and work to that.

For myself I also set reminder, or tasks, use any software you like, a Calendar, Task Tool, Outlook, it does not matter, so long as it sends you an email about doing something. Then leave that email in your Inbox until you’ve done something.

That’s exactly how I write this Blog, I set myself a reminder task for 2 weeks post my last article. That means I have a annoying email in my Inbox that’s reminding me to write something.

Task lists and Reminders are the key method for ‘keeping on top of things’. They make you do it and you have to persevere.

The next most important part is to allocate a time period, it can be as little as 10 minutes, or a full hour. But set yourself a minimum and then allow yourself to overshoot. It should be daily as well. Time is what most people lack, so you have to set yourself time and then make good use of it.

Now before I get off my high horse, I’d like to put out that my own marketing is a shambles… all I am trying to do is make clients consider their own positions and to see what may or may not work for them. If you have ideas that are simple to implement and easy to stay on top, then I’m all ears. Let me know, because there has to be a way to make this easy.

Comments

comments