Why you shouldn’t advertise on Social Media
This one is going to hurt!
We all want likes and we value organisation that successfully have thousands if not millions of likes and followers on their social media. But you cannot buy them… EVER!
Here’s roughly why – then you should watch this short Video. Roughly Social Media is a SOCIAL thing… people talking to each other socialising. The word Advertising does not come into the. When we do our washing we don’t tell people we’re using Daz or Ariel or Fairy. When we’re using products we don’t tell people. It’s just nonsense.
On the other hand if we’re asked we’ll immediately give our recommendation, What Powder do you use for your washing? Ah ha… for that we have an answer.
This can be translated to ANY business, I don’t go around telling people they need a website, people come to me asking if I can make them a website because they heard from someone that I make websites.
So time to watch the Video and understand why Facebook Advertising is really a waste of time, effort and money.
So the question is how should you promote your organisation on Facebook… The first rule is don’t advertise, be Social. Don’t post photos of your products, offers or even news. Decide what people will ask you for and then don’t answer those questions on Facebook.
Instead post things that are interesting to you. If they interest you then you’ll almost certainly match your customers needs. The truth is your customers like what you like or you wouldn’t be doing it. If you’re mad keen on Sailing, you wouldn’t start a sewing business talking needles and thread all day, You’d want to start a Sailing related business.
And this is why Social has to come from the ‘heart’ of a company, it has to be interesting primarily to you for it to be interesting to your clients.
This Video I am posting here is a good example. I found it interesting enough to not only Tweet about it, but to actually Blog and share it with you all (nice of me)… no sales talk in this Blog post – (at least I hope that’s the case).