When is the best time for marketing
With quite so much going on pretty much anywhere, when it is a good time to promote something or to do marketing. How do you gain the smallest edge in peoples attention, your foot in the door, a reaction even.
Since last writing, we’ve gone into another Lockdown, there’s a vaccine somewhere, the US elections have happened, Belerus has explored there a war in Armenia and China has signed the world biggest trade deal with Australia and most other Asian countries.
All I want to do is send out a small borchure to a few clients and hope they appreciate my sevice that little bit more.
Truth is there is no such thing as a ‘good time’ or if you are a bit more optimistic there’s never a ‘bad time’. You just goot a do it.
And so that is the way of marketing, we can use data to predict a little bit of when people might open an email, but you know what if you’re sending to 10,000 emails thats a positive variation of maybe 5%… otherwise its completely random.
If I had any real advice to serious marketeers in todays mad and busy world it would be little and often… And then e have the rise of social media, relentless as it maybe, we’ve been saying for years now – you have to take notice. Little and Often… while competitors have gained 1000’s of likes and followers, you mighty difficult to catch up now.
I had a client worried that they would get bad reviews… so we never added Reviews to their website… then they complained with their nearest competitor was taking all the traffic and had over 100,000 reviews. We now have about 200…
Little and Often is the answer as as the need to get on board new technoligies quick. I am probably most at fult here, advise caution and not wanting to waste money, but in reality – if you’re not an early adopter then it’s time-consuming, expensive and inordinately hard to catch up… will anyone ever overtake Amazon now?
So – when it comes to marketing – it’s always a good time to just Go For It.
And get us to help… as we will do our best.