Everything or Nothing – The AI Case of Full Control
We’re stuck, paralysed, we know what has to be done, we just don’t have the client say so to push forward. I think it is like this for all professionals. The issue within the website world is that it is becoming paramount.
The Goal
More sales or more enquiries, we have to bend to quality. No matter what the business is or who the client is, small or large, the purpose of a website is to reinforce the message that there is a reputable product or service on the other end and that whether artist or wholesaler, it is worth the users’ time to invest in them.
Enter AI – Stage 1
We can get a lot of information from a client, who they are, what they offer, their history, and how they want it all presented. So far so good. Trouble is, AI knows better.
It was once said the founder of any business is the worst salesman in the business. This is because either he is too invested in the business to see other potential solutions, or he’s single-minded to what his business does or he has a great idea but just does not come across very well.
Either way – AI offers knows how to present a website better than anyone else. AI in an instance, can take into account trends, psychology, user behaviour, colour correlation, sentence structure and a host of other attributes that may well make that 0.5% difference to the bottom line. You would need to pay thousands to get the advice that AI gives in seconds. So why not use it?
Client Mistake: Assuming they can do better
Marketing
Having created, revamped or taken AI’s advice on your website, you can now set about marketing it. The usual rules apply:
- Fresh Content – you want to add new news, widgets or whatever
- Link Building – you want people to link to you and you’re happy to link to resources as required
- Semantic Coding – you want a quality website.
Assuming the 3rd option is done by AI… the website is fast, SEO-friendly, and not borken. You can concentrate on the other two factors. Plus a bit of Google Ads or social media or a newsletter.
Enter AI – Stage 2
Straightaway, AI is going to recommend collecting your users’ data; almost always an AI-generated website will include a newsletter sign-up.
Fresh content will be covered off as well, often with a blog of some sort. And these days blogs can be written in an SEO-friendly manner within a few minutes.
Client Mistake: People assume they have time to do this themselves, they don’t
Paid Advertising
No one wants to pay if they don’t have to, that’s understandable. However, if you spend £10 and get back £100 in revenue… Or perhaps more succinctly, you make ANY sort of profit from paid adverts.
Then it will pay to spend £20 and get double the number of enquiries or sales. There is actually no limit to what you can spend, provided the single golden rule is applied. Is there a profit involved?
Client Mistake: It feels expensive to endlessly increase the budget, the truth is – it’s just more profit.
Conclusion
Our problem here is that if we let AI make us a better website and also let AI run our SEO and also let AI influence our ad spend, it will all work. Clients that put their trust into this see real results.
What we have to contend with is the half-measures and constant limits on one thing or another. The marketing world requires more of everything in every direction: newsletters, blogs, content, analytics, tracking, ads, social media, and homepage updates. There is just no time for it.
Perhaps it is time for a new all-inclusive payment model for website design that includes giving us the complete freedom to do whatever it takes to make your website successful.
You know your business… we know ours. Why or how come we are restricted from making your website work at so many levels?