Your Social Media Back Up Plan
Have you sorted yourself out this year yet? Have you given thought about how you’re going to manage all this Social stuff? Have you wondered what all the noise is about, signed up to Twitter and then thought ‘can’t be bothered’?
It’s all a load of tosh, you know that and I know that. Followers, you can buy them by the truck load, tweets, engagements, likes, what a load of bull. You’re absolutely right and this thing that I am writing, because I daren’t call it is ‘Post’ is for you.
Work is bad enough trying to satisfy client needs, selling stuff, putting products into parcels, sending them out, getting it all done, managing people, meeting and just generally doing what you do between Monday to Friday office hours.
Whether you’re a business owner, marketing manager or just the person whose been left to deal with ‘a new marketing drive’ the truth is very few of us bother with Marketing at all… We want to build our website, job done. like we did with the Brochure, add a www to our business cards and that’s about it.
So what the bleeding heck do you do about all this Twitter stuff. Everyone’s saying – you must do it – you must do it – there’s benefits to be had, pickings to pick, new business to get, well that’s massively tosh as well.
The reality is, it all hard work, lots of time, learning, and consideration and that’s even if you don’t blurt out some PR nightmare. There are tons of these services out there now and you can’t do them all, its hard enough just focussing on a couple and which ones do you chose any way.
BUT – I have a take home message for you. Because you have a problem and it is this. You running out of experts, I shan’t call them experts as such… but what if I called them ‘People That Know A Bit About Social Media’. (I think I should put myself into that category).
The problem is hardly anyone knows about this stuff… The next problem is they are all being snapped up by other businesses. Think how many people you actually know who know about Twitter, Facebook etc… it’s all part of the tosh problem.
That lack of available man power is being used up FAST… and far faster than you’d ever expect. If you want someone to run your Social Media for you, how much are you willing to pay for it, £100 a month, £500 a month, £1000 a month for something that essentially has no ‘return’. It’s crazy.
SO – you need a back up plan, if you meet someone that DOES know a little, talk to them and even employ them. You don’t have to get onto this band wagon if you don’t want to, but you need to deal with the whole thing regardless… It’s urgent and it’s now.