Search Engine Optimisation at NCompass Ltd

All too often, we are asked to make something more sophisticated, more trendy, more clever… but why? So that people land on your website and love it and want to buy a product or use your services. However, if you cannot get people to land on your website, then what is the point?

As a consultancy that has provided SEO Campaigns across a wide range of websites and industry sectors for over 8 years, we have seen search trends evolve, seen search engines evolve and seen user demands evolve. We use this knowledge to create the perfect SEO Campaign for your business and make your website work harder for you.

SEO Campaign Built to Meet Expectations:

As a Consultancy, our most common request is that clients still want to see their website reach the top of Google Search Results. When the client types in their “keyword” they want their website to be at the top – and are concerned when it is not.

So along comes the SEO salesman – promising the world, doubling your traffic and employing whatever ploy is required at that stage in time. This sounds great – sounds exactly what you need.

We have seen London quotes at £1000 a month, yet £400 is more usual. It is not cheap and then there’s the results… too often accompanied by excuses.

Yet, here at NCompass, we believe that your SEO Campaign will be built on results – click through rates and goal conversions – rather than on promises. We cannot promise you will be top of Google Search Results – there are a multitude of elements that may change what you see compared to what others may see – search history, search location, search terms to name a few – competitors competing for the same terms – voice search – mobile search – google changing their algorithms every couple of months.

We will work across all aspects of SEO – from sorting your website’s Meta Data to image file names, from your Internal Link structure to Google My Business optimising – from competitor analysis to social media and from external links to Improving the content across the site. Nothing is left unlooked.

We work on performance and on results.

SEO Campaign Based on Performance Results:

If we build a website – we’ll charge for it, no hourly or day rates here. If we are commissioned to produce a piece of work – we’ll invoice you for it. There’s no big difference between us and another web design agency yet and it’s normal to be paid for what we do.

And in the world of SEO – we are applying the same rules. If we achieve the goals and targets we set (with the client), then we will benefit and can expect to be paid more. Yet, on the other hand, if we do not hit the targets – it is right that we should charge less.

And this is why our SEO Campaigns are properly tailored so that expectations are realistic and not based on promises – providing a campaign that aims to raise our client’s position in Search Results on Google and on other Search Engines month in month out – every month.

If we achieve that – then we will have done our job – you as our client will benefit, sell more, get more enquiries and want to invest more in your web offerings and we will benefit. It is a win win situation.

SEO Campaign with the Right Formula

In order to achieve this – there is one important ingredient for each project – all this is based on Partnerships and partnering with our clients. Our success needs to be tied into our clients success. However, clients can become lapsed and need to concentrate on other aspects of their businesses. It’s a reality that SEO Consultants understand and will thrive on as a result. There is much money to be made from inactivity.

Yet – our Consultancy Agency is the driving force here. We need to be guiding and communicating with you – the client – encouraging more content, news, information, blogging, social networking – whatever it takes. And we need our clients to reciprocate – to tell us what their goals and aims are – to ask us questions.

Ultimately, we need to become part of the family – we need to work together to seek the results that should come from any successful SEO Campaign.