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Are you ready for Bing Ads
24th March, 2017

Just what has happened to Bing Ads, these were the originals… before there ever was a Google Adwords, there was a little known company called Overture… you’ll probably find references to Overture in this blog, I’ve been doing this a while.  But these guys are brought by first Yahoo and when that predictably failed they […]

Adwords Quality Score
19th June, 2016

I don’t normally get to technical about what we do, not from a lack of willingness, but in order to keep interest and understanding to the maximum level I can within the boundaries of computers and the Internet. Maybe not always the most interesting subject for our clients as they focus on their businesses and […]

Google’s Rough Future
21st January, 2015

To all my clients be aware – this blog is aimed directly to you more than anyone else, so here’s some plain English tit bits for you. Google may be on the wane – for the first time ever it lost market share in the USA where it’s always been in the 70%ish region.  Bing […]

Google Adwords Revisited
1st February, 2012

I am going to write this even though I’m on shaky ground with the flurry of changes Google brings us this winter. I have compiled data on clients performance on Google Adwords over the last 4 years and two things I have known are happening have been proven: 1) The cost of Google Adwords is going […]

Is there still life in Google Adwords
26th January, 2012

Google missing an earnings expectation this week (www.wsj.com) and from my prospective Google Adwords is becoming a lot more complicated.  I have Chris however to help out and in our weekly reviews of all the accounts we run I am often astounded by the amount of work we have to do to keep to budget and stay […]

Google Adwords Remarketing Explained
15th December, 2011

The concept of remarketing is an age old one, advertise to the people who have already shown interest before… let’s take an example. You’re a shop owner – people walk in and browse your shop… but maybe they don’t buy anything… Wouldn’t it be nice if once they have left the shop they see a […]

Get 2011 rolling with Pay-per-Click Advertising
9th January, 2011

I think we have established that there are 4 or 5 ‘big boys’ on the web today, Google, Bing, Yahoo, Facebook and one or two others. We can help you advertise on all of them. With [email protected] you can pick and mix, trial and error or just save time by letting us do the work […]