As always – this one is for you, dear client. I know I mostly write nonsense, but recently we’re seeing an increasing shift towards paying for Ads online. It’s like the great unknown is waking up and realising that it’s true what the mega giants have been saying all along, Anyone can do this. I […]
Just what has happened to Bing Ads, these were the originals… before there ever was a Google Adwords, there was a little known company called Overture… you’ll probably find references to Overture in this blog, I’ve been doing this a while. But these guys are brought by first Yahoo and when that predictably failed they […]
I don’t normally get to technical about what we do, not from a lack of willingness, but in order to keep interest and understanding to the maximum level I can within the boundaries of computers and the Internet. Maybe not always the most interesting subject for our clients as they focus on their businesses and […]
I am going to write this even though I’m on shaky ground with the flurry of changes Google brings us this winter. I have compiled data on clients’ performance on Google Adwords over the last 4 years and two things I have known are happening have been proven: 1) The cost of Google Adwords is going […]
OK we prepared for a roller coaster ride on this one, sorry, but this is a big whinge! Background: I have been managing Pay-per-Click Accounts for nearly 5 years now, Google with their massive market share (70% UK and 60% US) have always provided an excellent service for pay-per-click through Google Adwords, further rewarded through […]
