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Business Showcase
Lucern – Travel Marketing Conference
16th October, 2012 By Guy Hoogewerf

I have been away and now returned, I’ve been to Switzerland which made a wonderful backdrop to a conference dedicated to Marketing for Travel companies.  The ATTA Summit. Keeping things brief – what was the big ‘take-away’.  It was Social and it was Mobile and neither of these can be ignored in fact we must […]

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link building for seo Business Showcase
Link Building for SEO
11th April, 2012 By Guy Hoogewerf

I think it is about time I wrote something about Link Building for my clients and what value it brings to our websites and how you should go about it. I have always maintained that Google likes three things Content, Links and Good Design.  Content is straightforward enough, you write it and I’ll publish it, […]

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Google Ads Revisited Business Showcase
Google Adwords Revisited
1st February, 2012 By Guy Hoogewerf

I am going to write this even though I’m on shaky ground with the flurry of changes Google brings us this winter. I have compiled data on clients’ performance on Google Adwords over the last 4 years and two things I have known are happening have been proven: 1) The cost of Google Adwords is going […]

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e-newsletters Business Showcase
Price Hikes 2012 – e-Newsletters
16th January, 2012 By Guy Hoogewerf

This is the traditional time of year for price hikes and unfortunately, when it comes to e-Newsletters, 2012 must be no different from previous years Each year we only increase prices in a single area of our services, so one year it might be Hosting, the next it might be Website Maintenance, the next PPC services (Google […]

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Business Showcase
Putting your Blog First
14th February, 2011 By Guy Hoogewerf

This month I’d like to concentrate on Blogging and making your Blog the centre of your marketing universe. First up – what Blogs are available? www.wordpress.com – probably to most favoured tool around today, and an excellent CMS based tool that can be either hosted on-line by WordPress or installed on your server.  It can be your […]

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facebook updates Business Showcase
Facebook Pages – Changing Times
15th October, 2010 By Guy Hoogewerf

Just a quick word of warning – Facebook is making lots of changes to their Facebook Fan Pages and many of the specialist add-ons no longer work.  It’s a frustrating time for all concerned. If you’re worried about your Facebook Page not working properly – please contact me directly and I’ll take a look and […]

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Business Showcase
Twitter Policies and Ideas
19th April, 2010 By Guy Hoogewerf

This month I thought a little recommended reading for your use of Twitter – just to show that there is a lighter side to this. I’ll go through things section by section: Signing up Should you use your name or your company name, or a name within your organisation.  Honesty will answer this question – […]

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