I am going to write this even though I’m on shaky ground with the flurry of changes Google brings us this winter. I have compiled data on clients’ performance on Google Adwords over the last 4 years and two things I have known are happening have been proven: 1) The cost of Google Adwords is going […]
Google missing an earnings expectation this week (www.wsj.com) and from my prospective Google Adwords is becoming a lot more complicated. I have Chris however to help out and in our weekly reviews of all the accounts we run I am often astounded by the amount of work we have to do to keep to budget and stay […]
The concept of remarketing is an age old one, advertise to the people who have already shown interest before… let’s take an example. You’re a shop owner – people walk in and browse your shop… but maybe they don’t buy anything… Wouldn’t it be nice if once they have left the shop they see a […]
