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Brexit – Bandwagon Marketing or Not?
24th March, 2016 By Guy Hoogewerf

Sometimes you need to take a step back, figure things out, decide if these things will really affect you, or if it’s just lot of media speak that ultimately has little to do with you.  For example – did the last General Election really affect you, your business, your aims or wants?  probably not… we’re […]

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Stop and Think – Plan Plan Plan
23rd September, 2014 By Guy Hoogewerf

Ok -a rant coming along – here goes – you’ve been warned. I see far to many companies organise their marketing around a sort of reactionary ideas list, or if you really want to put it another way – on a whim. Ideas fly, events happen and ALS Ice Challenges come and they go. But […]

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You’re spending far to little money
6th May, 2013 By Guy Hoogewerf

This Blog is written primarily for existing clients and perhaps to give an oversight to prospective clients in the pipeline and then after that, we’re not too worried who reads these words.  This allows a certain amount of freedom in what’s written, so every now and again it’s good to look at the same picture […]

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Collaboration – what others can do for you
12th March, 2012 By Guy Hoogewerf

Reading my industry magazine .Net (yes I still read proper printer material), the power of collaboration and how essential this is to your website and offering. Every month there’s a showcase section where specific people are invited to recommend their most impressive websites on a given topic… These people have committed to this magazine to […]

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10 Biggest Brands in the UK
23rd January, 2012 By Guy Hoogewerf

There is something daunting about working in the Web Design industry.  That well know brand the Daily Telegraph announced the UK’s 10 top brands. 10) Microsoft 9) Facebook 6) Twitter 4) Amazon 3) Google 1) Apple Others in the list include Marks & Spencers, The Co-Op, John Lewis and oddly Innocent Drinks… However there’s a […]

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Tip of the Month: Christmas & your Marketing Plan
17th September, 2011 By Guy Hoogewerf

I thought this month I’d just give a few pointers about the importance of a Marketing Plan.  With August and the Summer Holidays receding into the past, we entering one of the busiest times of the year and planning is everything. Why you need a Marketing Plan: In the world of Advertising you need to be ahead […]

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Campaign Planning
16th June, 2011 By Guy Hoogewerf

The web is becoming more sophisticated – did you notice?  When you see an advert these days you’ll see the same advert on TV, in the newspaper, magazine, website and these days you’ll probably get it in your Inbox, on Facebook, Google and Linked in and it will either force you to buy something or […]

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