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Google AI – We’ve had this battle before

15th May, 2024 By Guy Hoogewerf

Google has announced lots of new innovations in their Search Results and integration with their AI tools – nothing to see here. or is there? SEO’ers are upset, there’s a massive element of SEO driving content creations, and anyone in the SEO game has been recommending their clients to write blogs, articles, updates to their […]

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AI Images for your website

17th April, 2024 By Guy Hoogewerf

It’s all work work work for your AI images on your website. I have not spoken about AI before, and, in fact, I’m somewhat dubious about the whole Artificial Intelligence movement, there’s far too much hype and really not a lot of substance. But I shan’t do the usual and dive into the definition of […]

Other

Inflation Busting Maths

15th March, 2024 By Guy Hoogewerf

I need some help this month, I have a new theory, I won’t keep you reading for long, but feel free to correct me if I am wrong. Inflation is the bain of our current economic life, I struggle to resist the constant urge to up prices. In a world where everything seems to be […]

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Content Writing for Your Website

29th February, 2024 By Guy Hoogewerf

It’s a leap year and so I thought it time to write the first Blog of the year. 600 words, set to a formula, add some sub-titles, keyword it up and we should be good to go. What a load of baloney and if this is how you treat your customers, oh dear oh dear. […]

Business Showcase

A Lack of Vision for Your Website

15th December, 2023 By Guy Hoogewerf

There’s something very missing these days for websites in general, Vision or lack of. So what am I on about? The question of what more you can do for marketing regularly crops up. It is established that Marketing is separate from Sales and many companies will now have a head of marketing. In the digital […]

Business Showcase

Brand or Not to Brand Advertise

17th November, 2023 By Guy Hoogewerf

What do I know about Brand Advertising? So the question this month is to look at whether it is worth brand advertising or not. It’s not actually that much of a difficult a choice and the answer is almost certainly going to be Yes. So the first thing you’d expect is that if you type […]

Business Showcase

Content Content Content

26th October, 2023 By Guy Hoogewerf

This month I want to talk about Content, Content is King as they say, but the difficulties are compounding and it is only getting worse. There was a time when clients would spend an afternoon writing a lengthy Microsoft Word document detailing the Various Pages they wanted on their website and filling in nice little […]