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Where are we with AI?
14th October, 2025

It’s time to write a quick up update on how we can help you with your AI needs. We’ll do it, but we’re not sold. So what is good about AI? First things first, if you’re reading this, you are probably savvy enough to know about AI and you’ve almost certainly used it. You’ve certainly […]

Let’s Sort out Pay-Per-Click Spend
16th September, 2025

As always – this one is for you, dear client. I know I mostly write nonsense, but recently we’re seeing an increasing shift towards paying for Ads online. It’s like the great unknown is waking up and realising that it’s true what the mega giants have been saying all along, Anyone can do this. I […]

Building a Website
20th August, 2025

You read that correctly, phew – how to build a website. Things have changed and are changing faster than ever before, so I needed a title to catch your eye. Building a website. Why bring this up at all? Well, please remember, this blog is targeted at our clients and not the general public; anyone […]

The Developement Up-Cycle
22nd July, 2025

I don’t quite know how to describe this one; it’s about Workflow more than anything else and it’s a constant challenge. Let me start by saying the biggest threat facing customers at the moment is some form of cybercrime. Not a day goes by that some service or other fails, goes down or is a […]

Google Certification and Why It Matters
20th June, 2025

I was a bit shocked, I have access to around 100 Google Ads accounts, albeit that some of them are closed and a few more are inactive. Still, at that time, I remain the only Account Manager that is qualified as a Google Ads expert. I recently retook my annual renewal test and realised that […]

Yes, this is about AI and we have to stop pussy-footing around with SEO and Google Ads. Double, Triple or even tenfold budgets if we want to stand a chance in the AI Race. I write these meagre articles for our client base, we manage some 140 websites and carry out the full range of […]

UTM Links and Meta/Facebook Ads
28th March, 2025

I just wanted to spend a moment considering the best way to track Meta Ads on Google Analytics and other Tracking Services. This is a huge bone of contention as many advertisers simply do not attach any importance to this topic at all. It somewhat astounds me that business or website owners desperate for some […]